Description:
Good things, for life.
GE Appliances have been the #1 brand choice for builders for over 10 years and continues to bring good things for life. Whether doing dishes, laundry or cooking, GE products are designed for real life. Built by the appliance brand you trust, GE Appliances brings you durability and long-lasting performance to your homeowners and tenants, so you never miss a beat.
GE Appliances appeal to The Traditionalist. This homeowner is simple and traditional, keeping their quiet homes clean with tried and true features that help streamline daily tasks and get them back to family time.. GE Appliances catch the eye of this homeowner because they're attracted to well-built, durable appliances at a value that will last for years to come. GE Appliances – Good Things For Life.
Monogram Luxury Appliances are expertly engineered with elegant features to take on any culinary aspiration, and serve as the stunning backdrop to everything you create. Every Monogram appliance is outfitted with premium features the experts use. From controlled simmers, to precision cooking technology, you can reach new culinary milestones every time you cook.
Monogram Appliances cater to every design aesthetic with a variety of signature collections that range from traditional substantial hardware, to streamlined or paneled framing. The Statement Collection, accentuates substantial knobs, large windows and signature brass accents. The Minimalist Collection, features expansive glass, flush installation, LCD screens and push-to-open oven doors eliminate the need for hardware. Seamless Integration is a customizable, panel-ready treatment that modifies appliances to elegantly harmonize with your custom cabinetry.
Monogram's luxury appliances are made for Discerning Connoisseurs – those looking for luxury appliances because they are in the upper echelon of household income and property value. They are constantly thinking about what a purchase means for their home value, but they also choose enrichment over leisure, are active in their kitchens, and are smart and savvy. Monogram thinks about appliances and how they are redefining the world of luxury appliances one detail at a time, based on this consumer.
Café is a mass premium kitchen appliance brand that leads design choice and performance. Taking cues from the design and fashion industries to create our approach, we offer consumers the ability to express personal style with beautiful and inspiring products. Café is committed to pushing boundaries in the appliance space – we are equal parts personality and performance. Our two collections, unlike any others, offer culinary features inspired by professional kitchens, with a look that's ownable and authentic.
The Customizable Professional Collection allows the consumer to set the canvas with matte black, matte white and stainless finishes, while the Modern Glass Collection reveals a modern aesthetic, featuring a seamless and reflective platinum glass overlay that is contemporary and exudes sophisticated simplicity. Our unique finishes and interchangeable, designer-curated hardware offerings in Brushed Copper, Brushed Bronze, Brushed Black and Brushed Stainless give you creative control of your kitchen suite that reflects your personality.
Feature Seekers are GE Profile's target consumer. These are those people attracted to modern technology and prefer a modern look for their appliances; they are feature enthusiasts, believing it is important to have lots of new, impressive features; and they are willing to pay for the best appliances because they excite them. Because feature seekers are driven by information and technology that improve their day-to-day routine, they aren't afraid to try new ways of cooking that are smarter and innovative. GE Profile is the appliance selection for those who are seeking smarter appliances with superior technology.

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